Farewell

I will be retiring from L’Oreal U.S.A. this week and wanted to say goodbye to all of my readers who have supported me and this blog. With your ongoing commitment, L’Oreal will continue to educate consumers about the risk of purchasing products from unauthorized retailers and I know my successors will continue to focus on this issue to ensure you and your families use products that are safe, authentic and that are not overcharged.

On a personal note, as I embark on this new phase of my life, I will no longer be writing this blog and will not be able to respond to any comments. I thank you for your support, and friendship over the years.

Cheers,
David Craggs

It's OK to Shop In Your Salon

One of the reasons I hear that consumers often buy from unauthorized retailers is that they need to replenish their products in between visiting their stylists. People confess that they feel uncomfortable stopping by a salon without an appointment. I can guarantee that it is OK for you to stop by your salon or any salon to only buy products. You can visit any your favorite brands’ salon finders to find the closest authorized outlet which could be as close as your local mall. Your stylist will be glad to see you and you may even get a quick consultation to ensure you are purchasing the product that is right for you.

Bloggers Supporting Salon Guaranteed Products

I want to personally thank all of the bloggers and online beauty editors who have covered the topic of Diversion in the past month. I enjoyed speaking with many of you at the anti-diversion event we held at the Tribeca Grand Hotel last month. The response has been overwhelmingly positive and we are happy that more consumers every day are finding out about the dangers of buying professional products at unauthorized retailers.
Check out the list on the side of supporters who have covered Diversion on their websites:
LadiesHomeJournal.com
Seventeen.com
Style.com
BeautyInRealLife.blogspot.com
39Online.com
PhillyBurbs.com
GoBeautyBeast.com
ThatsSoCouturable.com
AdviceSisters.net
MakeUpLovesMe.com
TheBeautyCounter.blogspot.com
ModernSalon.com
BeautyBloggingJunkie.com
TheDailyObsession.net
TheBeautyofLife.com

Happy Thanksgiving

I wish you and all your families a happy and healthy Thanksgiving. I'll be traveling during this holiday and will be back blogging in December. Keep your comments coming and if there's anything you'd like to me write about, please share with me.

Cheers,
David

Anti-Diversion en Español

As we continue our efforts to educate consumers about the risks of purchasing products outside of authorized salons, I received the feedback that we needed to reach out to Spanish speaking clients and salons because they are unaware that diversion is a problem. I worked with my team to translate the anti-diversion information that we have been sending to salons and clients to spread the word. The Spanish information is now available on L'Oreal websites like Matrix & L'Oreal Professionel.

We hope that you share with all of your friends, Spanish speaking or not, what you have learned, so that they can be informed shoppers and protect themselves from diverted professional products.