As we continue our efforts to educate consumers about the risks of purchasing products outside of authorized salons, I received the feedback that we needed to reach out to Spanish speaking clients and salons because they are unaware that diversion is a problem. I worked with my team to translate the anti-diversion information that we have been sending to salons and clients to spread the word. The Spanish information is now available on L'Oreal websites like Matrix & L'Oreal Professionel.
We hope that you share with all of your friends, Spanish speaking or not, what you have learned, so that they can be informed shoppers and protect themselves from diverted professional products.
Monday, November 17, 2008
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