Recently, I was disappointed to learn that our anti-diversion hotline was not as responsive as it could have been. We had too many people involved in the process and I wanted to confirm with you that we have now harmonized the functions.
Chris Lyden has taken over the role of leading our anti-diversion team as Sr. Director of Brand Equity Protection. Chris joined the professional beauty industry 17 years ago as a Distributor Sales Consultant and has worked closely with salons over the years. Throughout his career, he has visited nearly 8,000 salons so he understands what stylists care about most, and fighting diversion is at the top of their list.
If you spot diversion occurring in your area please report it.
You can call 1-800-503-3997 or email nodivert@aol.com and be assured that your concerns will be responded to and addressed.
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