Why Pay More?

While it may surprise you, you are probably at a price disadvantage when you purchase salon products from retailers such as food, drug and other mass retailers. In fact, through our price checks we have found that salon products purchased at mass retailers are AT LEAST 10% higher than when bought at your local salon or spa.

ABC Phoenix recently reported on diversion. The investigative article explains what diversion is, that it ultimately can rip off consumers and that products may be contaminated. Consumers need to know that non-authorized stores can charge anywhere from 50% up to $5. For example, ABC15 found Redken Color Extend Shampoo for $15.69 at a popular supermarket vs. $11.50 at the salon across the street. Matrix's Sleek.look Shampoo was found for $17.99 at a drug store, vs. $13.95 at a salon.

Click here to read the full article.

If you are a salon professional, I urge you to educate your clients about your commitment over mass retailers to provide fair pricing and guaranteed products.

Please share this with your friends and family so they know the facts.