Happy Thanksgiving

I wish you and all your families a happy and healthy Thanksgiving. I'll be traveling during this holiday and will be back blogging in December. Keep your comments coming and if there's anything you'd like to me write about, please share with me.

Cheers,
David

Anti-Diversion en Español

As we continue our efforts to educate consumers about the risks of purchasing products outside of authorized salons, I received the feedback that we needed to reach out to Spanish speaking clients and salons because they are unaware that diversion is a problem. I worked with my team to translate the anti-diversion information that we have been sending to salons and clients to spread the word. The Spanish information is now available on L'Oreal websites like Matrix & L'Oreal Professionel.

We hope that you share with all of your friends, Spanish speaking or not, what you have learned, so that they can be informed shoppers and protect themselves from diverted professional products.

Shopping and a Mini-Movie

Today I attended a fun event at the Tribeca Grand Hotel, where I was able to speak to my fellow bloggers & beauty editors about Diversion. We invited our attendees to watch the premiere of a new investigative video about the risks associated with purchasing salon products from unauthorized retailers. I truly enjoyed sharing the evening with them and will be sharing the links of our attendees who pledged to join us in our anti-diversion efforts.

Please watch the Investigative Video which was featured at the event:

Please copy the embed code and post on your blog or Facebook page to help us spread the word.

Thank you to all the bloggers and beauty editors who joined us and pledged to help us spread the word!

Check out the picture gallery from the event, I will be adding pictures for the next couple of days.

Thank you YouTubers

I was very pleased to discover that consumers are helping spread the word about Diversion. A great example of this was a video recently posted on YouTube by the user pinkiecharm. In her review of Matrix Biolage Smoothing Shine Milk, she explains that she recently found out about Diversion and encourages her viewers to purchase the product from a salon. Watch pinkiecharm’s video.

I hope that more users like pinkiecharm help spread the word. I encourage you to create a video of your own and recommend to your friends to watch my video.

Diversion Update – Q3 2008 Results

Although it’s far too early to declare victory, we have some great news regarding the fight against diversion.

According to Information Resources, Inc. (the world's leading provider of enterprise market information solutions and services), diverted sales of L’Oreal professional products have declined by 9.1% in Quarter 3 2008 compared to Quarter 2.

This is really a good sign because it shows the stock of starting to dry up.

This performance is particularity positive given that our competitor sales of diverted good remain constant.

This means that we are cleaning up and making consumers safer as we go.