Although it’s far too early to declare victory, we have some great news regarding the fight against diversion.
According to Information Resources, Inc. (the world's leading provider of enterprise market information solutions and services), diverted sales of L’Oreal professional products have declined by 9.1% in Quarter 3 2008 compared to Quarter 2.
This is really a good sign because it shows the stock of starting to dry up.
This performance is particularity positive given that our competitor sales of diverted good remain constant.
This means that we are cleaning up and making consumers safer as we go.
Monday, November 3, 2008
Subscribe to:
Post Comments (Atom)
Posts
1 comment:
David, I am a person who works fro a salon that was accused by your company of diversion. It has hurt not only my reputation but also my salon , the stylist our clients, and the slond industy in general. I know what Loraeal is trying to do is imporant and I am in full support, but the way it is being done in New Jersey area is not working. I would give anything to explain why I fell this way directly to you. Please consider my offer. Anthony
Post a Comment