Shopping and a Mini-Movie

Today I attended a fun event at the Tribeca Grand Hotel, where I was able to speak to my fellow bloggers & beauty editors about Diversion. We invited our attendees to watch the premiere of a new investigative video about the risks associated with purchasing salon products from unauthorized retailers. I truly enjoyed sharing the evening with them and will be sharing the links of our attendees who pledged to join us in our anti-diversion efforts.

Please watch the Investigative Video which was featured at the event:

Please copy the embed code and post on your blog or Facebook page to help us spread the word.

Thank you to all the bloggers and beauty editors who joined us and pledged to help us spread the word!

Check out the picture gallery from the event, I will be adding pictures for the next couple of days.

Thank you YouTubers

I was very pleased to discover that consumers are helping spread the word about Diversion. A great example of this was a video recently posted on YouTube by the user pinkiecharm. In her review of Matrix Biolage Smoothing Shine Milk, she explains that she recently found out about Diversion and encourages her viewers to purchase the product from a salon. Watch pinkiecharm’s video.

I hope that more users like pinkiecharm help spread the word. I encourage you to create a video of your own and recommend to your friends to watch my video.

YouTube Stylist Testimonial

I was excited to come across a passionate Redken stylist who has his program on YouTube called, “Ask JD” an artistic director from the Antenna Salon in Norwich, CT. In this episode he answers a few questions about why you should only buy salon products from your professionals and I think it’s great to also hear it directly from one of our passionate stylists.

What is Diversion?

Please watch my video explaining what diversion means and how it can impact your stylist.