Thursday, October 2, 2008

Harper’s Bazaar Tells Readers that Purchasing Counterfeit Products is Not a Victimless Crime

I wanted to share with you some insights about a great meeting that I had on 8/21 with Harper’s Bazaar about their Anticounterfeiting Initiative. Valerie Salembier and Julia Fry from Bazaar shared with me that each year, Bazaar publishes an editorial feature exposing the atrocities of the fake trade, hosts an Anticounterfeiting Summit attended by industry insiders, attorneys and law enforcement, and supports the effort with “Fakes Are Never In Fashion” marketing extensions. This is a very inspiring program, and I hope that you visit www.fakesareneverinfashion.com to learn more.
Valerie shared with me that their objective is to spread the word about this global problem. Just like L’Oreal, Harper’s Bazaar is committed to fighting this criminal epidemic. Counterfeiting does much more than damage brand image and profits; it funds some of the most serious crimes of our time.
You probably don’t think of in this manner, but it is important that you realize that whether you buy a luxury bag or a bottle of shampoo from an unauthorized retailer, you could be supporting child labor, organized crime and even terrorism.
If you are a fan of cinema like me, or just want to learn more about the shadowy world of illicit trade, I recommend you watch a National Geographic documentary titled “Illicit, The Dark Trade.”

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