I was browsing at Staples, and noticed their price matching guarantee sign for all new computers EXCEPT for those purchased on eBay. I did a little online research and found that HP is experiencing some of the same issues as our salon professional brands, as many of their products are being counterfeited or sold at unauthorized online dealers and in some cases, customers are being scammed and not shipped products at all from eBay sellers.
While I realize that cost of a laptop is much higher than a bottle of shampoo, I want to stress the importance of what it means to purchase products from an authorized retailer and what that means to you. As exemplified by the Staple’s policy, they not only match pricing but they also provide servicing and a return policy for products as an authorized retailer of HP. If you buy a computer from eBay and it blows up or doesn’t work, chances are HP won’t guarantee your product. We also do this for our salon products purchased at our authorized salons. While you may think that you are finding a great deal on eBay, you may be purchasing a fake, defective or in some cases unsafe product. We simply do not offer our professional product brands such Redken, Matrix, Kérastase, Mizani and PureOlogy to be sold on eBay. Purchase them from your salon professional!
Monday, October 13, 2008
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2 comments:
David,
I am not completely convinced the the major manufacturers are concerned with Internet diversion. My company Hairflix.com has a product that will diminish the e-bay seller and all unauthorized online retailers of their perspective brand. The internet poses a greater threat to brand devaluation that any other source.I have contacted the likes of B&B, Nioxin, Sebastian, Paul Mitchell, Moroccan Oil, just to name a few and not one is willing to take the step to clean up their brand online.Apple,Nike and many more use a service like ours to protect their brands. Hairflix is beauty industry specific. I am tired of brands like Redken and L'Oreal complain about the internet seller and not produce a viable solution to protect their brands. I have one... Someone needs to put their money where their mouth is. Will you?
Rocco DiBenardo CEO
www.hairflix.com
Dear Rocco,
Thank you for your interest. With the exception of Kerastase, where we have a partnership program, we have no plans at this stage to enter ecommerce.
David
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